Insights

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Olist is a Brazilian departmental store (marketplace) that operates in the e-commerce segment but is not e-commerce itself (as she says).

Business Model

She operates a SaaS (Software as a Service) technology company since 2015. She offers a marketplace solution (of the e-commerce segment) to shopkeepers of all sizes (and for most segments) to increase their sales whether they have an online presence or not.

Solution to Market

Olist’s solution consists of three aspects: Software, Contracts with the main marketplaces, and Reputation sharing. The diagram below shows how Olist links marketplaces, consumers (Portuguese: consumidores), and retailers (Portuguese: varejistas)

Olist says she…

1. … is a large department store within marketplaces.

2. … is connected to the main eCommerce of Brazil.

3. … does not buy products.

4. … does not keep products in stock.

5. … does not carry out the shipping of any products offered in its store. 

6. All products are sold and shipped by the thousands of shopkeepers (registered on Olist) who sell through Olist. 

7. Her strength lies in the union of all participating shopkeepers, who are selling physical products. 

8. The participant shopkeeper is responsible for separating, packing, and taking products to the logistics operator. 

Know more about Olist's  perspective and its analysis, please Click Here

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